TradeKing Review 2010: A Review of TradeKing’s Online Brokerage Service

TradeKing is a highly competitive discount brokerage service that puts a high-emphasis on customer service. Here’s our TradeKing review.

Discount brokers have been out in force for over a decade now. As a trader, you want to be able to buy and sell stocks, have your trades executed quickly and not have your returns be eaten up by trading fees. There are a number f firms that do this relatively well, but after taking a look at TradeKing’s services, we believe that its offerings are some of the most competitive in the market.

TradeKing places a strong emphasis on customer service and has a reputation for being one of the most customer friendly discount brokerages in the industry. It’s won many awards including “Best Customer Service”, “Best for Option Traders” and “Best for Long-Term Investing” according to Barron’s and Smart Money. TradeKing customers can get support via an 800 number where you can talk to a live human being or you can even chat with one of their representatives live. Regardless of which customer service option you take, you’ll be able to get your questions answered within minutes.

Our TradeKing Review leads us to believe that TradeKing offers some very solid technologies. Their website simply doesn’t go down. There are also a lot of extensive user interface tools, research tools and the company does an excellent job of executing trades quickly and  routing funds.

TradeKing’s prices are almost impossible to beat when it comes to stock trade pricing. The company charges just $4.95 per trade and $0.65 per options contract. It’s easily one of the lowest rates in the industry and stays the same regardless of how often you trade. The company’s pricing is straight forward and you can even trade through the phone for just $4.93 per trade as well. If your computer is down or don’t have online access, you can know with peace of mind that you can trade over the phone.

TradeKing’s stock picker is also best of breed. The company offers all sorts of filters so that you don’t have to comb through individual stocks to find investments that meet your criteria. The company also offers free technical analysis with every account—a critical component for short-term trading. The company offers great charts for shares and provides you a concise analysis summary about each stock.

If you’re looking for a discount stock broker, TradeKing is definitely worth your consideration.