Strike While the Social CRM Iron Is Hot

“If you can’t measure it, you can’t manage it.” If you haven’t heard that one multiple times, you aren’t really in business. It’s a truism — and part of being a truism is that it’s true, for the most part. When a new business strategy emerges, it can temporarily topple truisms — but soon, they’re back and as applicable as ever. That disruptive period can be confusing, but also exciting and rife with opportunity. Such is the case with Social CRM.