Forgotten Features Could Squeeze Out More CRM Value

If you’ve ever implemented a CRM application or trained to use one, you’ve undoubtedly noticed that there are an awful lot of features that you never touch. Some just aren’t useful for your circumstances or for your particular vertical industry segment; some are overkill; some are just attempts by your vendor to anticipate a need that never materializes. However, in that morass of idle functionality, there may be a few items that you’ve sped past in the rush to adoption that could actually help you wring more value from your CRM investment.