Sales Reps – Know Your Targets

As companies continue their search for the elusive “360-degree view” of their prospective clients, harvesting all the scattered information from social networks and other content providers about these prospects can potentially be beneficial for the purposes of deploying more finely targeted sales and marketing campaigns. In fact, recent Aberdeen research published in December, 2009 — “Inside Sales Enablement: “Let Them Drink Coffee!” — found that users of sales intelligence achieve 56 percent better lead conversion rates than non-users.