BatchBook: Sociability Meets Mobility

There’s a slew of CRM applications heading to mobile app format, available at online venues such as Apple’s App Store and the Google Apps Marketplace. Social CRM, in particular, is on the vanguard as vendors optimize their applications for mobile use. One example is BatchBlue Software, a company targeting small business users. BatchBlue launched in 2006, and by 2008, it had come out with a mobile app of its primary software, BatchBook, for the Google Apps Marketplace. Coming in the next 30 days is a native iPhone app.