3 Human Obstacles to CRM Success

One of the misconceptions that has bedeviled CRM has been the idea that it is simply a technology you buy and implement, thus solving your problems. Technology is a part of scaling your processes for managing customer relationships, to be sure, but in reality it’s a link in a chain of decisions and activities that form your business’ discipline around CRM. Any weak links will cause the whole chain to fail. While the technology decisions are often scrutinized, the most frequent weak link in the chain is not technology. The weak link is too often people.