Benioff’s Front-Office Vision

One of the more revealing things I heard from Marc Benioff at Cloudforce 2011 in New York last week was his idea about how his company will continue to build out its product line. Marc’s never been super secretive about his general direction, though product specifics have always been closely kept. But in our conversation, he reiterated a long-held belief that makes more sense than ever. For a long time, the natural assumption has been that a software company needs to balance out its offerings.