Entering Marketing’s Golden Age

There’s a great Churchill quote, “Americans can always be counted on to do the right thing … after they have exhausted all other possibilities,” which I think applies to our long sojourn in the valley of social networking. Social networking is important and will be a major part of our future, but I can’t help but think that the way we are approaching it is in the “all other possibilities” category. The approach is becoming important to get wrong, too. It’s normal in the early phases of any trend that the marketplace tries many things, many approaches.