Old-School Retargeting Just Doesn’t Cut It

Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the money spent on SEO, search and other customer acquisition tactics. While once a niche tactic, retargeting has moved into the mainstream. The technique has become a key part of advertisers’ vocabularies as they tap the technology to recapture that critical 95 percent who abandoned a purchase by directing visitors back to a retailer’s site through highly personalized targeted ads.