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Posted To: Pipeline Press
Last Thursday, while on a tour of the Chicago Mercantile Exchange, my son and I met and chatted with Rick Santelli, who many know as CNBC’s financial futures reporter at the CME (CBOT). I mention this because when I told him that I was there to speak at a Fannie Mae regional meeting, he launched into a dissertation about how better off the mortgage industry would be if the government ended all of its involvement, specifically supporting the agencies. He feels very strongly about this, and certainly has a media audience. Businessman Steve Forbes, who also has great access to the media, agrees – he is pushing for a complete and immediate severance of all the government’s ties to the GSE’s . (I guess that would turn them from “GSE’s” to plain “Mortgage Enterprise’s”?) Forbes believes that a sharp…(read more)
Old-School Retargeting Just Doesn’t Cut It
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Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the money spent on SEO, search and other customer acquisition tactics. While once a niche tactic, retargeting has moved into the mainstream. The technique has become a key part of advertisers’ vocabularies as they tap the technology to recapture that critical 95 percent who abandoned a purchase by directing visitors back to a retailer’s site through highly personalized targeted ads.
Stocks up as Japan crisis eases
Posted by: | CommentsAsian stock markets gain amid value-buying, and as Japan’s nuclear crisis shows sign of stabilising; but oil prices push higher on Libyan airstrikes.
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