Author Archive
The Age of Guerrilla Idea Sharing
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On Monday, SuccessFactors announced a definitive agreement to acquire Jambok, a social learning company. You could bypass this announcement as just more dealing by software companies, but it also suggests an interesting combination that will prove to be in synch with the times. As a social learning company, Jambok leverages social media like YouTube and Facebook and its own technologies that enable users to create mobile video and to share it along with other file types across the enterprise.
Benioff’s Front-Office Vision
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One of the more revealing things I heard from Marc Benioff at Cloudforce 2011 in New York last week was his idea about how his company will continue to build out its product line. Marc’s never been super secretive about his general direction, though product specifics have always been closely kept. But in our conversation, he reiterated a long-held belief that makes more sense than ever. For a long time, the natural assumption has been that a software company needs to balance out its offerings.
Entering Marketing’s Golden Age
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There’s a great Churchill quote, “Americans can always be counted on to do the right thing … after they have exhausted all other possibilities,” which I think applies to our long sojourn in the valley of social networking. Social networking is important and will be a major part of our future, but I can’t help but think that the way we are approaching it is in the “all other possibilities” category. The approach is becoming important to get wrong, too. It’s normal in the early phases of any trend that the marketplace tries many things, many approaches.
