Author Archive
Accept360 for Oracle CRM Keeps Track of Good Ideas
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Oracle CRM On Demand for Partner Relationship Management has integrated a social application that gives users a sense of what customers, partners and employees are saying about a particular sale or activity or client — and in an orderly fashion. The challenge Accept360 addresses with its application, according to Senior Product Manager Brian Glover, is how to preserve valuable data and feedback from customers that otherwise would get lost in emails or notes. “If they are not prioritized and processed, they will just die on the vine,” said Glover.
Roambi for SAS Ratchets Up the Integration Factor
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It was only a matter of time before Mellmo, developer of the Roambi ES3 mobile business intelligence application, got around to integrating it with SAS BI. Now that it has, however, Santiago Becerra, chairman and cofounder of Mellmo, told CRM Buyer that the wait was worthwhile.
“This is our tightest integration with a BI application yet,” he said. What that means for the end-user is that certain functions, such as interactive charts or automatic identification of hierarchies, deploy automatically without prompting from the user as sometimes is necessary in other integrations.
Adobe Adds Marketing Muscle to CQ5
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Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It also offers tighter integration with Adobe Online Marketing Suite. The suite is based on the CQ5 content management system Adobe acquired from Day last year. In practical terms, the system can now perform multiple functions, ranging from integrating marketing campaign tracking data from Omniture SiteCatalyst to optimizing the content view for the user’s mobile device.
