Archive for Small Business Success

Jul
26

Are You Using Mobile Marketing Yet?

Posted by: DavidGass | Comments Comments Off

According to a recent survey from ABI Research, spending on mobile display advertisements will exceed $1.2 billion by 2015. And today’s spending is a “mere” $313 million. As mobile marketing continues to gain momentum, small businesses are finding they can’t afford to be left out of the phenomenon.

What is mobile marketing? Wikipedia defines it as

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Jul
21

Management Tip: Personalities Conflict at Work

Posted by: DavidGass | Comments Comments Off

Personality differences in business relationships can make for a diverse and energetic team. But when conflict turns to friction, it could also mean a loss of productivity and a threat to the business’s morale. In the worst-case scenario, it could lead to a lawsuit.

No one wants to work in a place filled with tension and

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Jul
19

How to Convert Customers from Deal-Hunters to Loyal Buyers

Posted by: DavidGass | Comments Comments Off

Has your business become hooked on specials, deals, and discounts over the course of the recession? During the past few years, most small businesses have resorted to drastic price cuts to keep customers and clients coming in. Businesses in industries that rely on discretionary income—including restaurants, retailers, and personal services such as hair salons—have been

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