Archive for Small Business Success
The power of customer loyalty
Posted by: | CommentsRecently I was asked to speak to some small business owners about customer loyalty. Now, before you roll your eyes thinking “In this economy, I need to focus on growing my business, not necessarily on customer service,” I’d like to say that encouraging customer loyalty is the single most effective way to
Are you ready for overnight success?
Posted by: | CommentsThe entrepreneurial overnight success story – everyone’s heard them, but have you ever lived one? Sometimes it’s not as glorious as you might think. That big break you’ve been waiting for could mean the downfall of your business if you’re not prepared to handle it. Here’s how to get through – and enjoy the ride:
Don’t
Market your business with premiums
Posted by: | CommentsEveryone likes to get free stuff. Look around your house or business. How many things bear the name of another company? A coffee mug or pen, maybe a baseball cap? Are you ready to get your company name on giveaways for your customers? Premiums boasting your business name, your logo, and a special message are