The Week Ahead: Home Sales, GDP, Japan, Libya
By · CommentsPosted To: MBS Commentary
While mostly overlooking a dense economic calendar last week, investors were forced to base their trading behavior on breaking news headlines and events. Mortgage rates benefited from a “flight to safety”, but it was a roller coaster ride. There were large spikes and big drops. An abundance of chaos if you will. Much of the storyline has yet to develop in Japan, Northern Africa, and the Middle East. Thus we’d expect breaking headline news to dictate the direction of mortgage rates this week too . Equity futures rose sharply overnight as Japanese emergency forces were able to restore power to nuclear plants, prompting the Prime Minister to speak of “light at the end of the tunnel.” S&P 500 futures are 14.75 points higher at 1,289.00 and Dow futures are 112 points higher at 11,911 “Continued…(read more)
Old-School Retargeting Just Doesn’t Cut It
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Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the money spent on SEO, search and other customer acquisition tactics. While once a niche tactic, retargeting has moved into the mainstream. The technique has become a key part of advertisers’ vocabularies as they tap the technology to recapture that critical 95 percent who abandoned a purchase by directing visitors back to a retailer’s site through highly personalized targeted ads.
Stocks up as Japan crisis eases
By · CommentsAsian stock markets gain amid value-buying, and as Japan’s nuclear crisis shows sign of stabilising; but oil prices push higher on Libyan airstrikes.
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